Best Practices
Use Fast Track Campaigns if you are new to retail media or want a quick setup.
After the first campaign, duplicate or adjust campaign formats & selections as you learn more about your strategy.
Avoid changes during the 21-day learning phase for Conversion/Revenue Optimizers. Let campaigns run for 2 weeks before making initial optimizations.
Campaign Goal
Choose Maximize Revenue for the best return on ad spend and higher profitability.
Product Selection
Add at least 10 or more SKUs per campaign, preferably from the same product category. This improves relevancy, makes it easier for the system to find impressions, and helps spend the budget.
Budget
If you expect a campaign to be always‑on or don’t know an exact end date, we recommend choosing a Daily budget (with a far‑out end date) to avoid extremely small daily budgets caused by spreading a fixed total budget over many months.
If you select Total budget, be aware that the system computes an implied Daily Budget as Total budget ÷ the number of days between start and end.
The max CPC you set in Fast Track is an upper bound. We recommend setting a max cpc about 20% above the min. bid, this gives the optimizer enough flexibility to win auctions and pace correctly, without exposing the campaign to unexpectedly high CPCs.
Campaign Balance
Balances must be created before you start setting up your campaign. This ensures the balance is available for selection during the setup process.
Optimization Tips
If performance looks limited, check whether the implied daily budget is too low and consider:
Increasing the total budget
Shortening the flight
Switching to a Daily budget
Shift the optimization strategy from Conversion to Revenue and vice versa if the current strategy is not working.
FAQs
Do I need prior experience to begin using Fast Track Campaigns?
No. They are designed specifically for advertisers with limited time, resources, or expertise.
Can I edit a Fast Track campaign after creating it?
Yes, you can adjust almost all settings, such as the budget, bids, product selection, etc., as and when required.
Is it possible to add multiple line items to a Fast Track campaign?
No, Fast Track campaigns are designed to be simple and use only one single line item.