Best Practices, FAQs, and Optimization Tips
Campaign Goal
Choose Balance Pacing and ROAS for consistent delivery and strong return on ad spend, or Maximize ROAS if you prefer direct bid control.
Wait at least 10–14 days with active spend before drawing conclusions on performance or making optimizations.
Product Selection
Add at least 10 SKUs per campaign, preferably from the same category. This improves relevancy, helps the system find impressions, and supports budget delivery.
After your first campaign, duplicate and adjust your product selections and campaign structure as you learn what works best for your strategy.
Budget
If you expect a campaign to be always-on or don't know an exact end date, choose a daily budget (with a far-out end date) to avoid an overly small implied daily budget caused by spreading a fixed total across many months.
If you choose a total budget, the system computes an implied daily budget as: total budget ÷ number of days between start and end.
Set your Max CPC about 20% above the minimum bid to give the optimizer enough flexibility to win auctions and pace correctly.
Campaign Balance
Balances must be created before you start setting up your campaign. This ensures they are available for selection during setup.
Optimization Tips
If performance looks limited, check whether the implied daily budget is too low. Consider:
Increasing the total budget,
Shortening the flight,
Switching to a daily budget.
If the current optimization strategy is not working, try switching between Conversion and Revenue.
Fast Track FAQs
Do I need prior experience to use Fast Track campaigns? No. They are designed specifically for advertisers with limited time, resources, or expertise.
Can I edit a Fast Track campaign after creating it? Yes. You can adjust almost all settings — budget, bids, product selection, and more — at any time.
Is it possible to add multiple line items to a Fast Track campaign? No. Fast Track campaigns are designed for simplicity and use a single line item only.
What keyword targeting does a Fast Track campaign use? Fast Track automatically applies up to three keyword targeting types: branded (your own brand terms), generic (general product-related search terms), and conquesting (competitor brand terms, so your ads appear when shoppers search for similar brands in your category). Because this is handled automatically, there is no keyword setup required during campaign creation — a key benefit if you're new to retail media or prefer not to manage keyword strategies manually. Together, these three types expand your reach, improve ad delivery, and help drive stronger ROAS. Conquesting is only active if your retailer has enabled it — if not, your campaign targets branded and generic terms. After launch, you can add manual keywords, manage negative keywords, and review keyword-level performance from the Keywords section in edit mode.