Billing Tab

In the Billing tab of your account, you can manage the funds available in your account. We are responsible for creating balances for you, which means we allocate the funds you can use for your campaigns.

To ensure your campaigns run smoothly, you must map them to an active balance even if you’ve set a budget, your campaign won’t run unless it’s linked to available funds. 

What can you do in the Billing tab?

  • View Your Balances – See the funds we’ve allocated to your account. 

  • Check Remaining Funds – Keep track of how much is left in each balance. 

  • See Campaign Mapping – Check which campaigns are linked to each balance. 

  • Map Campaigns to Balances – Assign funds to your campaigns to ensure they remain active. 

  • Pause a Balance – Temporarily stop a balance, which will immediately stop all linked campaigns from serving. 

Balance Statuses

Each balance has a status that determines whether the funds are available for your campaigns: 

  • Active – Funds are available, and the balance is within the start and end dates. 

  • Scheduled – Funds are available, but the balance’s start date is in the future. 

  • Ended – No funds are left, or the balance has passed its end date. 

How it works?

  1. We create the balance, making funds available in your account. 

  1. You map your campaigns to an active balance - only mapped campaigns will run. 

  1. As your campaign spends, the balance decreases, so monitoring your funds is important. 

  1. You can pause a balance at any time, which will stop all linked campaigns from serving ads until you reactivate it. 

How costs are allocated across multiple balances?

If a campaign is linked to multiple active balances, costs will be deducted in the following order: 

  • Balances with an end date – Funds will be used first from the balance that expires the soonest before moving to others. 

  • Balances without an end date – If no end dates are set, funds will be used from the balance with the earliest start date. 

  • Balances with the same start date and no end date – Funds will be used from the balance that was created first in the platform. 

By regularly checking your Billing tab and ensuring your campaigns are mapped to active funds, you can keep your ads running smoothly without interruptions.  

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