Campaign Dashboard
The Campaign Dashboard is the first thing you'll see when you open you account. It gives you a high-level view of how your ad campaigns are performing.
From there, you can drill down into more details using the Line Items Dashboard or the Analytics section.
What is the Campaigns dashboard?
The Campaigns Dashboard is your campaign’s “home base”. It gives you a snapshot of how everything is going. You’ll see:
A performance graph at the top
A detailed data table below it
You can use this dashboard to:
Monitor key campaign metrics (KPIs)
Compare how different campaigns are performing
Spot trends or issues quickly
Decide where you may need to take action (optimize bids, budgets, etc.)
How to use it?
You can customize the graph to show the information that matters to you most.
Steps to select metrics (KPIs):
Look next to the search bar above the graph.
Click the button to choose 2 metrics (KPIs) you want to view.
The graph will update to show those metrics across time.
Now you can visually see if increased spending led to more sales.
Line Items Dashboard
To get a closer look at each campaign, click on the campaign name from the campaigns dashboard. This will take you to the Line Items Dashboard, where you can:
View performance at the line item level (each targeting or product group)
Choose and compare KPIs just like in the campaigns dashboard
Pinpoint which parts of your campaign are doing well or need improvement
Comparing Metrics to Understand Performance
One of the most helpful features in both dashboards is the graph with dual metrics. You can view two KPIs at once, which helps you see how they relate.
Campaign & Line Item KPIs You Can Choose From
Both dashboards allow you to choose the metrics you want to see in the graph and table.
Campaign Dashboard KPIs
You can choose from 14 metrics, including:
ROAS (Return on Ad Spend)
Spend
Clicks, Impressions, CTR (Click-through rate)
Sales
CPC (Cost-per-click), CPM (Cost per 1000 impressions)
Budget, Brand, and Date range
Line Items Dashboard KPIs
You get one extra metric here: Bid (in addition to the 14 above)
Other Helpful Tools
Using the Tooltip
Hover your mouse over any point in the graph to see the exact numbers for both selected metrics on that date.
This helps you pinpoint exactly when performance changed.
Using the Table Below the Graph
In both dashboards, the table helps you:
Search for a specific campaign or line item
Filter results by status (active, paused, etc.)
Quickly compare performance across items
For More Detailed Analysis
If you want to go deeper, the Analytics tab gives you even more control and breakdowns.
You can analyze performance by the following parameters and more:
Campaign
Line item
Product brand
Product category
Keyword
Page type
You can also build and schedule custom reports from there. Please refer to our guide, Introduction to Analytics Tab, to learn about various reports and their usage.