Create a Fast Track Campaign

1. Navigate to the Campaigns tab and click +Campaign.

2. Choose:

   • Campaign Type: Onsite Sponsored Products

   • Buy Type: Auction (selected by default)

3. Select Fast Track under Choose how you want to set up your campaign and click Next.

Select a payment balance for the campaign to draw spend from once it goes live. On the Choose a payment balance screen:

• Select a balance from the list of existing balances.

• The table shows all available balances with:

  • Balance name

  • Status (e.g., Active, Uncapped)

  • Deposit amount

  • Spend amount

  • Remaining amount

• Choose the balance you want your campaign to draw from.

Remember:

1. You can update your balance mapping at any time before launching.

2. Your campaign can only run if it is linked to an active, properly funded balance.

3. Balances are created and managed by your retailer. You can choose from balances already set up for your account.

4. Without a valid balance, the campaign remains in draft until funding is assigned.

Choose the goal that best matches what you want to achieve:

• Balance Pacing and Return on Ad Spend (ROAS) (Recommended). Dynamically adjusts bids via Adaptive CPC throughout the day, optimizing for ROAS while ensuring even budget delivery.

• Maximize Return on Ad Spend (ROAS). Focuses solely on maximizing return per click. Set a fixed bid using Manual CPC for more direct control.

Remember:

1. Your campaign automatically optimizes toward your selected goal — the system finds the right shoppers at the right time.

2. All targeting controls are pre-set for optimal delivery.

3. With Balance Pacing and ROAS, bidding adjusts continuously via Adaptive CPC to help you get the most from your budget. With Maximize ROAS, you control the bid directly using Manual CPC.

Choose the products you want to promote:

• Search by product name, SKU, or ID, or use the product type filter to select products from specific categories.

• Select one or multiple products from the catalog.

1. Campaign name: Enter a name that helps you identify the campaign easily.

2. Timeline: Set the start and end dates.

   Note: Longer-running campaigns generally deliver stronger performance.

3. Budget: Choose how much the campaign can spend. The system distributes spending throughout the day based on traffic and opportunities. Choose one of the following:

   • Total budget: the total amount the campaign can spend across the entire flight.

   • Daily budget: the amount the campaign can spend each day to maintain a consistent daily pace.

     Note: Ads pause once the daily budget is exhausted and resume the following day.

4. Max CPC bid: Set your maximum CPC bid within the suggested range. How Max CPC is applied depends on your campaign goal:

   • Balance Pacing and ROAS (Adaptive CPC): The system bids dynamically — it may scale bids up or down and skip low-value auctions, but always stays within your Max CPC ceiling.

   • Maximize ROAS (Manual CPC): Max CPC is your fixed bid — the exact amount per click. No automated adjustment occurs, so bids will not exceed this value.

Automatic Keyword Targeting

You won't see a keyword configuration step during campaign creation — this is intentional, and it's one of Fast Track's key advantages. Rather than requiring you to research, select, and manage keywords manually, Fast Track handles it all automatically so you can focus on launching, not on ad tech. The system applies up to three types of search terms to help your ads reach the right shoppers:

• Branded: your own brand keywords, capturing shoppers who are actively searching for your products

• Generic: general, non-brand search terms related to your product category

• Conquesting: competitor brand keywords, so your ads can appear when shoppers search for similar brands in your category, expanding your reach and capturing high-intent demand you wouldn't otherwise reach