Create a Fast Track Campaign

Create a Fast Track Campaign

Fast Track provides a simplified, guided campaign and line item setup experience. Follow the steps below to launch your campaign quickly and confidently:

Navigate to the Campaigns tab and click on +Campaign.
To create a Fast Track campaign, you must choose:
- Campaign Type - Onsite Sponsored Products
- Buy Type - Auction (this is selected by default)
Now, select Fast Track under Choose how you want to set up your campaign and click Next.

Create a Fast Track Line Item

You can create the Line Item for your campaign by following the step-by-step process as mentioned below:

Step 1: Select Campaign Goal

You need to choose the goal of your campaign from the options available. Select the one that best matches what you want to achieve:

Maximize revenue (ROAS)
Get more clicks (CTR)
Boost product sales (Conversions)

Remember:

Your campaign will automatically optimize toward your selected goal. The system uses your objective to find the right shoppers at the right time.
All targeting controls are pre‑optimized to give you strong performance without any manual setup.
Our automated bidding adjusts in real time to help you get the best possible results from your budget.

Step 2: Product Selection

Now, choose the products you want to promote:

You can look up items by product name, SKU, or ID - you can use the product type filter to select products from specific categories.
Select one or multiple products from the catalog to include in your campaign.

Step 3: Schedule and Budget

Campaign Name: Enter a name that helps you easily identify the campaign later.
Timeline: Set the start and end dates.
Note: We recommend longer-running campaigns for better performance.
Budget: Your budget determines how much the campaign can spend. Our system distributes spending throughout the day based on traffic and opportunities. You can choose one of the following:
- Total Budget - the amount for the campaign to spend during the entire time span, and the system will distribute the budget based on traffic and opportunities.
- Daily Budget - the amount for the campaign to spend each day to maintain a consistent daily pace.
  Note: Ads will pause once the daily budget is exhausted for a day, and resume the next day.
Enter your Max CPC bid: Choose the maximum CPC bid based on the suggested range. Fast Track campaigns are by default set up to use the Adaptive Bidding strategy; therefore, you have to input a Max CPC value.
Note: Most actual bids will still be below your Max CPC because the optimizer adjusts in real time. This is not the amount you will pay per click. It simply sets the highest limit the system can use when bidding, while still working within your goals and budget. Setting it to the higher end of the range gives the optimizer enough room to:
- Compete effectively when auctions become more competitive,
- Maintain pacing when traffic or win rates fluctuate,
- Prevent throttling caused by a Max CPC that’s too restrictive.
It is recommended to set a max CPC about 20% above the min bid.

Smart Keyword Coverage

For Fast Track campaigns, keywords are created and optimized automatically by the system in the background. Our system identifies and applies branded, competitor, and product‑related search terms, so your ads reach more shoppers without any manual setup.

Step 4: Balance Mapping

The final step is to select a payment balance - the campaign will draw spend from this balance once it goes live. You will see a screen titled Choose a payment balance, where you need to:

Select a Balance from the existing balances.
The table displays all available balances with:
- Balance name
- Status (e.g., Active, Uncapped)
- Deposit amount
- Spend amount
- Remaining amount
Choose the balance you want your campaign to draw from.

Remember:

You can edit your budget mapping anytime before launching the campaign. If you need to switch to another balance, you can return to this step and make changes.
Select an active balance to fund your campaign. Your campaign can only run if it is linked to an active, properly funded balance.
Balances are created and managed by us. You can choose from balances that have already been set up for your account.
Without a valid balance, the campaign will remain in draft until funding is assigned.

Step 5: Review and Launch

Once a balance is selected, your setup checklist will show each step as completed. Click Review to move to the final confirmation screen. Here you can:

Review your full campaign summary, including your goal, schedule, selected products, budget, and funding source - all in one place.
Make quick edits anytime before launch. Each section can be updated with a single click if you need to make changes. You will see the Edit option (pencil icon) on each step in the checklist - click the desired one and make the edits.
Launch your campaign when you're ready. Your campaign will go live immediately (or on the selected start date) and begin optimizing automatically toward your chosen goal.

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