Campaign Set Up
What is a Campaign?
A Campaign includes everything: budget, timing, and attribution settings.
What is a Line Item?
A Line Item groups your ad by audiences and creatives. These groups exist within your campaigns and can have different target criteria, flight dates, and budgets.
To learn more, please refer to Understand Campaign Structures.
You can create and manage your campaigns from the Campaigns dashboard. This is the first page you’ll see when you log in. All your existing campaigns will appear here, where you can view the metrics and edit the settings as required.
Once you’ve created your campaign with the required line items, your ads will be ready to go live. This guide provides detailed instructions on creating an Onsite Display Campaign.
Start a New Campaign
Navigate to the Campaigns section on your account.
Click on the +Campaign option.
On the Create Campaign page, choose the Campaign Type to be Onsite Display.
You might have to choose the campaign buy type if applicable for you:
Auction - You bid in real time to win ad placements using a CPM (cost per thousand impressions) model. Benefits include:
Machine learning helps show your ads to the most relevant shoppers.
You can use multiple page types and creative formats in one campaign.
You can set custom bids per page type for better performance and pricing..
Preferred Deals - You can target specific audiences using a CPM (cost per thousand impressions) model. Ads only show to users who match your campaign criteria when they visit our site.
Sponsorship - These are campaigns that will take over a specific page on our site or app for a set amount of time. It appears to 100% of users who visit that specific page you selected for your Sponsorships, so there is no specific audience targeting.
Now, under Campaign Settings, add your Campaign Name. Pick a clear name for easy tracking. This is for your reference only; shoppers won’t see it.
Set up Attribution Settings: Your campaign's attribution settings define how sales are tracked and credited to your ads. This determines how the system measures performance, linking ad interactions to actual purchases.
By choosing an attribution model, you control how Return on Ad Spend (ROAS) is calculated and gain insights into how your ads influence sales.Lookback Window (How long after seeing an ad a purchase is counted)
Post-Click: 7, 14, or 30 days
Post-View: 1, 7, 14, or 30 days (Cannot be longer than Post-Click)
Product Match (How closely the bought product matches the ad)
Same product
Same product + category
Same product + category + brand (or seller if you are a 3P seller)
Add Advanced Settings (all are optional settings):
Ad Preview - Use this setting for demo or test purposes ONLY. This will allow you to visualize your creative live on our website.
Frequency Capping - Limit the number of times your ad will appear to the same shopper on a retailer's website. To set it:
Choose how many times a user can see your ad (1–20)
Choose the time limit:
Day: Limits per 24-hour period
Session: Limits during one browsing session (ends after 30 minutes of inactivity)
You’re now ready to create Line Items for your campaign.
Line items are parts of a campaign that control how your ads run. Each line item can have a different target audience, ad format, placement, budget, and schedule. Each line item tells the platform where and how to show your ads.