Line Item
Think of a campaign as the overall container, and line items as the detailed instructions inside it telling the platform how to serve your ads.
Line Items are the building blocks of a campaign. They define what, where, and how your ads will run. In simple terms, a line item is where you:
Choose your target (e.g. audience, category, location).
Select the format and placement of your ad (e.g. homepage, product page).
Set the budget and schedule.
Link the creative that the campaign will use.
For adding more line items to an existing campaign, follow these steps, and then the Line Item creation steps below.
Go to Campaigns in the top menu and click on the campaign name.
Click +Line Item to create a new one.
Once your campaign is created, you’ll be taken directly to the line item setup page. To create line items for a new campaign, follow these steps: