Campaign Set Up
What is a Campaign?
A Campaign includes everything: budget, timing, and attribution settings.
What is a Line Item?
A Line Item groups your ad by audiences and creatives. These groups exist within your campaigns and can have different target criteria, flight dates, and budgets.
To learn more, please refer to Understand Campaign Structures.
You can create and manage your campaigns from the Campaigns dashboard. This is the first page you’ll see when you log in. All your existing campaigns will appear here, where you can view the metrics and edit the settings as required.
Once you’ve created your campaign with the required line items, your ads will be ready to go live. This guide provides detailed instructions on creating an Onsite Sponsored Products Campaign.
Start a New Campaign
Navigate to the Campaigns section on your account.
Click on the +Campaign option.
On the Create Campaign page, choose the Campaign Type to be Onsite Sponsored Products.
Name your campaign. This is for your reference only; shoppers won’t see it.
Set the schedule for your campaign, that is, when you want the campaign to start and stop (end date is optional).
Set your Budget:
Uncapped: Uses all available funds.
Capped: Stops when the budget is reached.
You can also set a monthly or daily spending limit.
Monthly - Limit how much your campaign can spend per month.
Daily - Limit how much your campaign can spend per day.
Set up Attribution Settings: Your campaign's attribution settings define how sales are tracked and credited to your ads. This determines how the system measures performance, linking ad interactions to actual purchases.
By choosing an attribution model, you control how Return on Ad Spend (ROAS) is calculated and gain insights into how your ads influence sales.Lookback Window (How long after seeing an ad a purchase is counted)
Post-Click: 7, 14, or 30 days
Post-View: 1, 7, 14, or 30 days (Cannot be longer than Post-Click)
Product Match (Hhw closely the bought product matches the ad)
Same product
Same product + category
Same product + category + brand (or seller if you are a 3P seller)
To learn more, please refer to Understand Sales Attribution.
Click Next.
Your campaign has successfully been created as a shell; you can now create your line item(s).
Line Items are parts of a campaign that control how your ads run. Each line item can have a different target audience, ad format, placement, budget, and schedule. Each line item specifies where and how to display your ads on the platform.