General Guidelines
Text Size
There is a minimum text size requirement for our banners, which is 10px on desktop versions and 18px on mobile versions. We set up this rule for accessibility reasons, in order to make all our formats legible for everyone.
Contrast
Be careful with the contrast of the colors of texts and UI elements in your creatives. Still, for accessibility reasons, we do not accept texts or buttons with a color that makes them difficult to read. You can check the contrast ratio of your colors on the web. The minimum good ratio according to the Web Content Accessibility Guidelines is 4:5:1.
Background Color
For the background, we don’t recommend using flat white color since when the banners are live on the website, the color of the product grid (which we can find on the side of the banner) and the website background is white too. So, in order to differentiate the banner and make it stand out from the background of our website, we recommend using other colors.
Commerce Display Format Guidelines
Butterfly
Up to 5 buttons.
Colors can be chosen for each state.
Flagship
Carousel displaying until 5 products at a time.
Requires only 1 available product for display.
Showcase
Requires 3 available products to be displayed.
To learn more about the formats and their specifications, please refer to Creative Formats.
Onsite Display Format Guidelines
Digital Shelf Talker
Static display on broad inventories (catalog, keywords and categories)
Requires no product for display
Redirects towards a dedicated landing page
Display Panel
Static display on broad inventories (keywords and categories)
Requires no product for display
Redirects towards a dedicated landing page
IAB
Static display on broad inventories (keywords and categories).
Requires no product for display.
Redirects towards a dedicated URL.
To learn more about the available display formats and their specifications, please refer to Creative Formats.
Onsite Video Format Guidelines
The Creative Builder ensures your videos are compliant with our site:
Automatic video compression
Automatic duration
Automatic dimensions
Video Quality Check
Video Ratio Check
Format: MP4
Max size: 300MB
Duration: Recommended 15sec (30 sec max)
Video resolution: 720p or below if the original resolution is lower
Ratios: Depending on the video format implemented
16:9 (horizontal)
1:1 (square)
9:16 (vertical)
Audio: Video with sound preferred (but not mandatory)
To learn more about the available video formats and their specifications, please refer to Creative Formats.