What is a Fast Track campaign?
A Fast Track campaign provides you with a simplified setup to create a Sponsored Product campaign quickly and easily. It streamlines the entire setup process by reducing complexity, automating key decisions, and guiding you step‑by‑step - so you can launch ads faster and with more confidence.
By offering clearer choices for budget, bidding, and product selection, Fast Track campaigns help you:
Get your ads live sooner,
Avoid setup errors,
Understand what you’re choosing and why,
Manage budgets more easily,
Rely on automated optimization instead of manual configuration.
Overall, it makes campaign creation easier and helps you start driving results with less effort.
Why are Fast Track campaigns useful?
Simple, Streamlined Setup
Fast Track uses one line item per campaign with automated keyword generation, removing the need for manual configuration - fewer steps mean less complexity and a more intuitive experience. Every stage of the setup clearly explains what to do next, providing a step‑by‑step guided workflow.
Easy for all experience levels
The simplified flow makes launching a campaign straightforward for beginners, while still saving time for experienced advertisers. You can feel confident during setup because the process is clear, structured, and easy to follow.
Designed for strong performance
Despite the simplification, Fast Track does not compromise results. Campaigns are built for optimal delivery, helping you achieve strong ROAS and consistent performance. With the Adaptive CPC optimization model, bids are automatically adjusted to maximize efficiency and ensure budgets are used effectively.
Who should use Fast Track campaigns?
The Fast Track campaign's setup is purposefully built for:
Brands that don’t have a dedicated campaign management team or full‑funnel digital marketing support.
Advertisers who want a quick, low-friction way to start running Sponsored Products without navigating complex setup options.
Advertisers who are new to retail media advertising and want to test & learn.
How is the Fast Track workflow different from the Custom Setup workflow?
Fast Track and Custom Setup serve different types of users and needs:
Fast Track is designed for speed, simplicity, and automation, which is ideal if you want an easy, guided setup.
Custom Setup offers full control and advanced configuration, which is best if you are an experienced user and need detailed customization.
Below is an easy comparison of how both workflows differ:
Feature | Fast Track | Custom Setup |
|---|---|---|
Campaign Structure | One campaign with a single line item | Campaigns with multiple line items |
Scheduling | Simple start and end dates | Start/end dates + advanced scheduling (dayparting) |
Budget Options | Total or daily budget | Capped or uncapped budgets; daily & monthly options |
Funding / Balance Setup | Balance selected during setup | Balance is assigned later in the Billing tab |
Optimization & Targeting | Goal‑based optimization, auto‑recommended keywords, automated bidding with Max CPC | More flexible: auto or manual keywords, automated or manual bidding |
Attribution Settings | Uses default settings automatically (can be changed after launch) | Fully customizable during campaign creation |
Where to find it?
You will find any existing campaign under the Campaigns tab of your dashboard, from where you can take any desired action - View, Edit, Pause, Restart.
And, to create a new Fast Track campaign:
Navigate to the Campaigns tab and click on +Campaign.
To create a Fast Track campaign, you must choose:
Campaign Type - Onsite Sponsored Products
Buy Type - Auction
Now, choose Fast Track under "How do you want to set up your campaign?"