What Is a Fast Track Campaign?
A Fast Track campaign gives you a simplified way to create a Sponsored Product campaign and get live quickly. It reduces complexity, automates key decisions, and guides you step by step—so you can launch ads faster and with more confidence.
By offering clearer choices for budget, bidding, and product selection, Fast Track campaigns help you:
Get your ads live sooner,
Avoid setup errors,
Understand what you're choosing and why,
Manage budgets more easily,
Rely on automated optimization instead of manual configuration.
Overall, it makes campaign creation easier and helps you start driving sales with less effort.
Why Are Fast Track Campaigns Useful?
Simple, Streamlined Setup
Fast Track uses one line item per campaign with automated keyword generation, removing the need for manual configuration — fewer steps mean less complexity and a more intuitive experience. Every stage of the setup clearly explains what to do next, providing a guided, step-by-step workflow.
Easy for All Experience Levels
The simplified flow makes launching a campaign straightforward for beginners, while still saving time for more experienced advertisers. You can feel confident during setup because the process is clear, structured, and easy to follow.
Designed for Strong Performance
Fast Track doesn't sacrifice performance for simplicity — it's built to maximize both at once. Where enabled by your retailer, conquesting automatically targets competitor brand keywords, expanding your reach beyond your own brand to capture high-intent shoppers actively browsing similar products in your category. This wider coverage improves ad delivery, helps your budget work harder, and drives stronger ROAS. Depending on your priorities, you can choose how to optimize:
Maximize ROAS – Use manual bidding on the ROAS optimiser for more control when ROAS is your primary focus (Target ROAS is informational only).
Balance ROAS and pacing – Use the Adaptive CPC optimization model on the ROAS optimiser to continuously adjust bids and get the most from every dollar you spend.
Who Should Use Fast Track Campaigns?
The Fast Track campaign setup is purposefully built for:
Brands that don't have a dedicated campaign management team or full-funnel digital marketing support.
Advertisers who want a quick, low-friction way to start running Sponsored Products without navigating complex setup options.
Advertisers who are new to retail media advertising and want to test and learn.
How Is the Fast Track Workflow Different From the Custom Setup Workflow?
Fast Track and Custom Setup serve different types of advertisers and needs:
Fast Track is designed for speed, simplicity, and automation. It’s ideal if you want an easy, guided setup.
Custom Setup offers full control and advanced configuration. This option is best if you need detailed customization.
Here is a quick comparison of how the workflows differ:
Feature | Fast Track | Custom Setup |
|---|---|---|
Campaign structure | One campaign with a single line item | Campaigns with multiple line items |
Scheduling | Simple start and end dates | Start/end dates + advanced scheduling (dayparting) |
Budget options | Total or daily budget | Capped or uncapped budgets; daily and monthly options |
Funding / balance setup | Balance selected during setup | Balance is assigned later in the Billing tab |
Optimization and targeting | Two ROAS-focused goals: Balance Pacing and ROAS (Adaptive CPC) or Maximize ROAS (Manual CPC); auto-recommended keywords; retailers opted into Conquesting default to branded, generic, and conquesting keywords | More flexible: auto or manual keywords, automated or manual bidding |
Attribution settings | Uses default settings automatically (can be changed after launch) | Fully customizable during campaign creation |
Where To Find Fast Track Campaigns
You will find any existing campaign under the Campaigns tab of your dashboard, from where you can take any desired action - View, Edit, Pause, Relaunch.
To create a new Fast Track campaign:
Navigate to the Campaigns tab and click on +Campaign.
To create a Fast Track campaign, you must choose:
Campaign Type: Onsite Sponsored Products
Buy Type: Auction
Now, choose Fast Track under Choose how you want to set up your campaign.