Understanding Key Campaign Metrics
You can track how your campaigns are doing across your account using different performance metrics. These metrics help you understand what’s working well, what needs improvement, and how your ads are helping you reach your goals.
This guide explains the key metrics available and what they mean, so you can make smarter decisions and confidently optimize your campaigns.
What are Dimensions?
Use dimensions to group or filter your metrics. Some common ones:
Campaign Name / ID: Know which campaign the metrics are for.
Product Name / ID: See which products performed best.
Search Term: What users typed in to find your product.
Environment (Web/App/Mobile): See where your customers are browsing.
Types of Performance Metrics
There are two main types of metrics to help you evaluate your campaigns:
Basic Metrics: They give you a quick overview of how your campaigns are performing. They help you understand key outcomes like impressions, clicks, and spend at a glance.
Advanced Metrics: Advanced metrics provide deeper insights to help you analyze campaign performance in more detail.
Together, they give you a full picture of how your ads are working and whether your money is being well spent.