What are Creatives?
Creatives are the ads that people see when your campaign is live. They can be pictures, banners, or videos that help show off your brand or products. In Onsite Display campaigns, creatives are essential because they showcase your brand or products directly on our website or app.
Unlike Sponsored Products (which are auto-generated), Onsite Display ads require you to upload and design your own creatives. They are designed to catch someone’s eye and make them want to click, learn more, or buy something. Each creative usually includes:
A picture or video of your product or brand.
A short text description (called “alt-text”) in case the image doesn’t load.
A button like Shop Now or Learn More that takes people to a product page.
Optional things like legal notes or downloadable files (like a coupon).
Once you’ve made a creative, you can use it in your ad campaigns to reach shoppers with eye-catching visuals.
Where to find Creatives?
You can create and manage all your creatives in the Creative Library. To access the Creative Library:
Click Shared Library at the top of the page.
Select Creatives from the dropdown.
Creative Library
The Creative Library is where all your previously built creatives live. Here you can check all details of the creative, along with the ad preview, and also get the option to Edit, Duplicate, or Preview them.
Once you have built the creatives, you can link them to a campaign during the Creatives step when building a Line Item.