If you need help making your Onsite Display campaign more effective, like if you want your ads to be seen more, get more clicks, or drive more sales, this guide can help. Click the problem you want to solve to view the recommended solution.
Want more people to see your ads?
Here are some easy ways to boost visibility and get your ads in front of more shoppers:
Switch to accelerated Pacing: Spend your budget faster to appear more often in a shorter time.
Add more Keywords or Categories: Target more pages and reach new audiences, even beyond your product category.
Use more Ad Formats or Page Types: Try different creative styles or place your ad on more types of pages.
Reallocate your Budget: Shift budget to better-performing line items for more efficient delivery.
Extend your Campaign Dates: Give your campaign more time to spend and get noticed.
You can adjust these settings while creating your campaign or by editing a campaign. Please refer to our Onsite Display Campaign Creation guides.
Want to improve engagement (clicks and interaction)?
If shoppers are seeing your ad but not clicking, try these:
Reallocate Budget: Move budget to ads or line items that get more clicks (higher CTR).
Remove underperforming Keywords or Categories: Check which ones are getting fewer clicks and remove them carefully.
Refresh your Ad Creative: Update visuals, messages, or CTAs to make your ads more eye-catching and relevant.
You can adjust these settings while creating your campaign or by editing a campaign. Please refer to our Onsite Display Campaign Creation guides.
Want better sales or return on ad spend (ROAS)?
If your ads are being seen and clicked, but not converting, here’s how to improve:
Remove low-performing targeting: Focus on keywords or categories that drive the best results (check ROAS).
Add more SKUs: More products = more chances to match shopper interests.
Adjust your Attribution window: Customize how you measure conversions, like 14 days after a click or view.
Reallocate Budget: Prioritize campaigns or line items that give you the highest return.
You can adjust these settings while creating your campaign or by editing a campaign. Please refer to our Onsite Display Campaign Creation guides.