What is Keyword Targeting?
Keyword targeting is a way to show your ads to people based on the words or phrases they search for. You choose specific keywords (like “running shoes” or “organic shampoo”), and your ads will appear when shoppers search for those terms on a website or app.
Our automated keyword model uses smart machine learning to choose the best-performing keywords for each of your products.
Each product usually gets over 200 keywords assigned automatically, which often include the same ones you might add yourself.
How to add Keywords?
You can add Keywords under the Product Selection step during the Campaign Line Item creation.
Why is it useful?
Focused reach: It helps you reach people who are actively looking for products like yours.
Flexibility: You can control when and where your ads appear.
High relevance: It improves the relevance of your ads, which often leads to better clicks and sales.