Onsite Display
Onsite Display is a type of ad that appears directly on our website. It includes static banners, videos, and special commerce-focused formats, displayed in various locations throughout the site.
It's a part of Onsite Advertising, which includes:
Onsite Display Campaigns - for showing eye-catching image banner ads and video ads to shoppers while they browse, grabbing attention and driving interest right where people are shopping.
Onsite Sponsored Product Campaigns - promote specific products across shopping pages to boost visibility and sales, using smart targeting to reach the right shoppers at the right time. These ads look and feel like regular content on the platform, making them blend in naturally with the user experience.
Why Onsite Display?
With Onsite Display ads, you can:
Show off your brand with custom image banners and videos.
Reach shoppers right where they’re making purchase decisions.
Choose who sees your ad based on their browsing or search history.
Track how people interact with your ads - clicks, views, and even purchases!
Key differences between Onsite Display and Onsite Sponsored Products
Onsite Display | Onsite Sponsored Products |
Uses image or video ads to promote brands or products. | Promotes individual products using native ads that look like regular listings. |
Focuses on awareness and consideration by grabbing shopper attention. | Focuses on driving sales and conversions. |
Can appear on various pages on our website or app (homepage, category, etc.). | Appears on search results, category pages, or product detail pages. |
Runs on a cost-per-thousand impressions (CPM) model - you pay when people see your ad. | Runs on a cost-per-click (CPC) model - you pay when someone clicks on your ad. |
Offers creative flexibility with different ad formats like animated banners, static ads, or videos. | Automatically selects the most relevant product to show using machine learning. |
How does Onsite Display work?
Cost Model:
You pay based on how many people see your ad (this is called CPM - cost per 1,000 impressions).
Onsite Display ads can also be sold as sponsorships, where you pay a flat rate to secure specific inventory during a predetermined timeframe.
Ad Placement: You choose which pages your ad shows up on and which products to feature.
Audience Targeting: You can target ads based on where shoppers are on the site and further refine who sees them by using shopper behavior, like past purchases.
Ad Formats: Use rich image-based or video ads with brand logos, product photos, or call-to-action buttons like “Add to Cart”.
Onsite Display Ad Types
Commerce Display Ads
These are our special ad formats. They combine your brand’s images with features from our site, like Product Price, Stock Status, and Add to Cart buttons. They look natural on our site and help shoppers engage more.
Standard Display Ads
These are image or banner ads (static or animated) using your own visuals. They're great for brand awareness and influencing purchase decisions. These ads are IAB-standard units.
Video Ads
Onsite Video refers to video advertisements that you can incorporate into your Onsite Display Campaigns. They are designed to capture the attention of potential customers and introduce them to your brand and products effectively.