Add Creatives
Next is choosing Creatives. To run display ads, select the Media Type as Display, and to run video ads, select Video.
Onsite Display
For display ads, you can use the ad formats - Commerce Display and Standard Display banners. Both require a Creative, while commerce display ads also include product listings pulled from the catalog.
A Creative is an image (JPG, PNG, or GIF) with branding, product visuals, and a call-to-action. To select one:
Type the name of your Creative. It will show up if it was built in the Shared Library.
Product Listings (Commerce Display only):
Choose the products to display next to the creative.
Add listings using the +Product Listing button.
You can select one or more products per listing and arrange their order.
Optionally, add backup products in case a product goes out of stock.
Mandatory Settings
Marked Mandatory: The ad will only show if at least one product in that listing (original or backup) is in stock.
Not Mandatory: The ad will still run if other listings meet the minimum product requirement.
Onsite Video
To run video ads in your Onsite Display campaign, select the Media Type as Video and choose from the video creatives that you had created in your Shared Library.
To create a video creative, please see Create an Onsite Video Creative.